M.D. (Hom.), MBA

Update:- Titan: the INDIAN Watch Brand

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Almost a year ago – I had written a post ravishing praise on Titan:
http://drsurajdhirwani.blogspot.com/2010/08/titan-indian-watch-brand.html

Its been a wonderful year, but then 1 of those watches, the Obaku, the soft leather strap started ‘flaking’.
What happens next?

Just 1 simple letter to Titan and a prompt response – mentioning that they have ordered for a new strap from Banglore, 3 days later, I get a call from their Flagship store at Bandra – They have received the strap.
I walk in there – and its even better than last time.
You are greeted with a bottle of water and wet tissues (owing to the heat).
The lady at the service counter recognizes me, had the straps ready and its done in less than 5 minutes!
BUT,
that is NOT what this post is about.
This post is about a small machine in that Titan Flagship store, near the entrance.
The kind service centre lady, guided us to it and …
ETCHED my name on the back of the watch, with a laser, with customised font – for FREE !

They have a nice screen – you choose what you want to write, font (more than the standard MS office fonts) and within 2 minutes a lovely laser sears the back of  your watch and etches it permanently!

I asked her, if she could do it for my other Titan watches, she readily agreed and immediately – my whole family,each had a different Titan on their hands offered up their watches and another 8 minutes and we were all happily stepping out – smiling from ear to ear.

The finish and concept – AMAZING !

I don’t know of ANY other watch brand here (from Fossil, Casio, Timex, Police, Giordano, Tag Huer, Tissot, Citizen, Seiko, Skagen) who offer such a service!

It is such a lovely feeling to wear a watch with your name engraved on it.
Next time you are gifting someone, you can even write Happy Birthday with the date and name.
It is such a lovely personalized touch !

Hats off to Titan for this concept, for providing it across ALL watch models irrespective of the cost and for making it FREE !

Keep it up !

Like I always say – Be Indian, Buy Indian.

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